Lenny Fontana True House Stories interviews Merlin Bobb

Merlin Bobb has been a music veteran within the entertainment industry for over two decades, from radio to major labels to founder and CEO of his own music entertainment company. His remix and engineering work on various hit records, and his track record for discovering and breaking talent in a diversity of music genres has made him recognized and well respected throughout the industry. Merlin developed such multi-platinum superstars as Missy Elliot, En Vogue, Fabolous, Busta Rhymes, Brandy, and Keith Sweat.
Zomba/Universal Music Publishing, New York, NY Executive Consultant Artist Branding /A&R 2007-Present Responsible for creating and securing cross-branding opportunities, corporate sponsorships, endorsements, creative marketing and major events for the companies roster of artist.
A&R responsibilities consist of finding and securing new deals with artist, songwriters and producers. Roun’ Table Entertainment, President & Founder 2005 - Present Established and founded Roun’ Table Entertainment; merged with Cash Money Records. Roun’ Table is distributed through Universal Music Group. Elektra Entertainment Group, Executive Vice President, Head of A&R 1995 – 2005 Headed A&R department and its roster making Elektra Entertainment one of the top labels in the music industry.EEG's profit and market share exceeded those of any prior years. EastWest Records, Senior Vice President / Co-Founder / Head of A&R 1991 - 1995 Founding member ; Launched one of the most successful labels of the early 1990’s;Key player in the development of the label as a leading pop/urban component of Warner Music Group. Within two years East Weast was the #1 label for urban/pop music. Atlantic Records, Vice President of A&R / Department Head 1986 – 1991Headed the A&R department,taking Atlantic's urban music department from the #11th place to #1 in the industry. WBLS (107.5), Music Director 1983 – 1986 Helped establish the station to #1 ratings overall in New York. During the course of his extensive career in the music industry, Merlin Bobb has signed and developed various artists which are considered stars and super stars in today’s popular music arena. These are just a few of the artists and the number of albums his signings have sold. His signings have sold over 45 million.