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Bob Marley birth week | Julian Marley’s Grammy win shocking | The Marley brand

5 Views· 15/02/24
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While Bob Marley consistently holds a significant presence on the charts, music marketer Sean 'Contractor' Edwards suggested that the recent premiere of the Bob Marley: One Love biopic in Jamaica and London, coupled with the Grammy Awards on Sunday, has amplified the "value of the Marley brand, resulting in increased visibility." The lead-up to the February 14 opening of the Paramount Pictures biopic has been marked by a flurry of activities.
Highlighting the impact, Edwards noted, "His son, Julian, won the Reggae Grammy on Sunday, and we see where that album has received what they call a Grammy boost, meaning increased sales, resulting in its re-entry on the chart." He emphasized that Bob Marley is also benefiting from the heightened exposure, with Ziggy Marley and Kingsley Ben-Adir (who portrays Bob Marley in the biopic) actively promoting the movie at the Grammys, including live interviews and a movie ad during the broadcast. Edwards commended this as a "brilliant marketing strategy."
Furthermore, Edwards addressed the recurring "Marley backlash" that tends to surface whenever someone with that surname secures a Grammy Award.



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